HomeEquity Bank chooses Zulu to help accelerate growth

Toronto, Ontario (November 8, 2017) –

Zulu Alpha Kilo is proud to announce that they are partnering with HomeEquity Bank. The news comes after a review process that started earlier this summer.

“We were on the cusp of taking a major step with our business and admired Zulu’s history of successfully growing some of Canada’s more renowned brands,” said Yvonne Ziomecki, Executive Vice President Marketing & Sales at HomeEquity Bank. “We immediately felt connected with the team and admired both their provocative approach and rich storytelling that resonated in their work. We’re incredibly excited to be working together.”

HomeEquity Bank is a federally-regulated, Schedule 1 Canadian bank founded 30 years ago. It is the only national provider of the CHIP Reverse Mortgage™ solution to senior homeowners 55 and over. With regional offices in Vancouver and Montreal, and its head office in Toronto, HomeEquity Bank works hard to help Canadian seniors live a fulfilling retirement.

The win comes on the heels of Zulu being named International Small Agency of the Year at the 2017 Ad Age Small Agency Awards.

“We’re thrilled to be working with the HomeEquity team to reimagine their brand and the positive role they can play in consumers’ lives. It’s a very exciting opportunity both strategically and creatively for our team,” says Mike Sutton, President of Zulu Alpha Kilo.

Zulu’s assignment will start with brand strategy and brand design work, eventually leading to a new integrated creative platform to launch in 2018.


About HomeEquity Bank: 

HomeEquity Bank, a federally-regulated, Schedule 1 Canadian bank, is the only national provider of the CHIP Reverse Mortgage™ solution. Founded 30 years ago, HomeEquity Bank has been helping Canadian homeowners aged 55+ access the value of the equity they have in their homes, maintaining ownership of their home, until they make the decision to sell. 

HomeEquity Bank has partnered with the Canadian Association of Retired Persons (CARP) Canada’s largest non-profit, non-partisan advocacy association for Canadians As We Age. CARP now recommends HomeEquity Bank’s CHIP Reverse Mortgage™ as a smart and comprehensive solution for Canadians planning for retirement.

HomeEquity Bank has ranked on the Canadian Business and PROFIT’s 28th and 29th annual PROFIT 500 list, the definitive ranking of Canada’s Fastest-Growing Companies.

HomeEquity has also been recognized as an Aon Best Employer – Canada 2017. 


For more information and interview requests please contact: 

Mike Sutton | Zulu Alpha Kilo | President

416-777-ZULU (9858) | mike@zulualphakilo.com