As the only bank in Canada that focuses solely on the needs of homeowners 55 and over, we’ve spent years working to ensure that they are treated fairly and with the respect they deserve. In July 2019, the Canadian Bankers Association (CBA) released a new code of conduct called the Code of Conduct for the Delivery of Banking Services to Seniors (Seniors Code), which outlines the ways that banks should effectively deliver their products and services to Canada’s older demographic. This includes, in part, protection from financial abuse, fraud, and scams where possible, and educating consumers so they can make smart and sound financial decisions.
The Code of Conduct for the Delivery of Banking Services to Seniors released by the CBA, is a code that applies to all Canadian banks who serve at least in part, customers over the age of 60. The Seniors Code includes 7 principles which outline how a bank can better serve and accommodate the needs of older Canadians as well as the actions that can be taken to do so.
With the code in mind, we have made enhancements to our current processes to ensure our customers receive an optimal banking experience. For over 30 years we have been committed to serving older Canadian homeowners who want to retire in the home they love. It is important to us that they have the safety and security they deserve when they retire. With the help of this code, we will continue to honour that commitment.
Part of the code requires each bank designate a member of management to act as a “Seniors Champion” who will be instrumental in implementing the principles of the code, raising awareness for issues that affect older Canadians, and working with organizations focused on their needs. For our “Seniors Champion” we have designated our EVP of Marketing, Yvonne Ziomecki who has been with our company since 2013, serving older Canadians. Here’s why Yvonne is so passionate about taking on the role:
At HomeEquity Bank, it has always been important to us to develop practices that provide our demographic with the best possible customer experience. When this code was released however, we took it as a challenge to look for ways in which we could further improve that experience. Please see below the procedures we have in place to support the code.
HomeEquity Bank is pleased to release our 2022 Senior’s Code Annual Report. The report covers key principles of the code and highlights our devotion to meeting the needs of our customers.
With expert knowledge in financial education, elder abuse, fraud, age bias and many other aspects central to the Seniors Code, our commitment to educate our employees and partners on how to better serve customers is something we’re incredibly proud of.
Click to view our 2022 annual report as PDF, Download or Print.
Our previous annual reports can be found here: