HomeEquity Bank announces partnership with Kurt Browning
TORONTO, June 22, 2016 /CNW/ - HomeEquity Bank, the only Canadian bank working exclusively with seniors, is proud to announce its new spokesperson is Canadian figure skating icon Kurt Browning. Kurt Browning is a Canadian figure skater, choreographer and commentator. He is a four-time World Champion and four-time Canadian national champion. "We're thrilled to be partnering with Kurt," said Yvonne Ziomecki, SVP, Marketing & Sales at HomeEquity Bank. "It was important to us to work with someone Canadians view as tru
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HomeEquity Bank launches Mortgage Broker Direct
TORONTO, Sept. 14, 2015 - HomeEquity Bank launches its new “Mortgage Broker Direct (MBD)” program this week. For the first time, mortgage brokers will be able to submit deals directly to the bank via D+H Expert upon being certified. Last year, HomeEquity Bank’s broker business saw a growth of 39%, with over 1,000 mortgage brokers sending in referrals with an average deal size of $150,000. The Mortgage Broker Direct program through HomeEquity Bank will offer a no-fee certification process to a limited number of mortg
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HomeEquity Bank 2015 Retirement Study
In a first-of-its-kind study HomeEquity Bank has asked Canadians about their hopes and plans for retirement.The goal is to compare Canadians’ financial expectations for retirement with their financial reality once they finish working. Download the complete report View the full infographics: [gallery link="file" ids="661,660,659"]
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HomeEquity Bank Reports Record Annual Originations
TORONTO, Jan. 13, 2015 /CNW/ - HomeEquity Bank announced today its 2014 originations grew by 23% YOY and reached $309MM. As of Dec. 31, 2014, the HomeEquity Bank portfolio of reverse mortgages has surpassed $1.7 billion. The strong YOY growth can be attributed to an increase in direct inquiries from consumers as well as continued growth through referral partners including banks and mortgage brokers. "With the current demographic trends and extended life expectancy we project reverse mortgage originations to grow at 25
Continue Reading...HomeEquity Bank Helps Seniors Create Tax Efficient Cash Flow
TORONTO, Feb. 10, 2014 - HomeEquity Bank, announced the launch of its newest and most innovative product offering for senior homeowners, HomeEquity Bank Income Advantage. With the Income Advantage, senior homeowners can access equity in their home through 2 separate accounts. The first account is set up for monthly advances and carries a low interest rate of Prime + 1.25%; the second account is set up for lump sum advances and carries a competitive 5 year rate. "This product was developed based on customer feedback and cu
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The Royal Canadian Legion and HomeEquity Bank help Legion members retire on their terms
Ottawa, April 23, 2019 - The Royal Canadian Legion and HomeEquity Bank are pleased to announce a new partnership that gives Legion members an additional way to finance their retirement with a CHIP Reverse Mortgage ®. “We are happy to join HomeEquity Bank to offer Legion members an option to help support their retirement and make life more comfortable,” says Thomas D. Irvine, Royal Canadian Legion Dominion President. Legion members who are 55 plus may access up to 55 percent of the value of their home, tax-free, witho
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New research calls out unconscious age bias as Boomers push back against offensive labels and aging stereotypes
HomeEquity Bank eschews labels to smash age-related stigma, and portray Boomers exactly how they view themselves - as positive, adventurous and capable! TORONTO, February 27, 2019 – Recent marketing campaigns are the latest example of how companies and brands are pushing boundaries and facing complex social issues head-on in an attempt to connect with consumers. But while marketers are making important progress in reducing gender and ethnicity bias, age stereotypes are stubbornly pervasive. Boomers and aging populations
Continue Reading...HomeEquity Bank achieves continued growth in 2018 as interest in reverse mortgages continues to build
TORONTO, January 10th, 2019 – HomeEquity Bank, provider of the CHIP Reverse Mortgage™, reported $767M in reverse mortgage originations for 2018. This represents a 26 per cent increase over the previous year, demonstrating continued growth in demand by Canadians aged 55+ to access the equity in their homes. These strong 2018 results reflect a significant increase in HomeEquity Bank’s mortgage broker and bank referral business, as well as continued consumer interest in the product as a reliable resource in their ret
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Downsizing the home not a guaranteed financial windfall in retirement
Three in ten (27%) Canadian boomers who chose to downsize say costs were more than expected; four in ten (39%) who haven’t downsized are skeptical of the potential savings TORONTO, ON (September 19th, 2018) – For older Canadians considering selling a home to retire in a smaller living space or a more affordable community, downsizing may sound to some like a financial bargain, but 39 per cent of current homeowners are skeptical that downsizing will actually save them money. According to an Ipsos survey commissioned by Ho
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Older Canadian homeowners want eager homebuyers to back off
HomeEquity Bank research confirms the importance of retiring at home TORONTO, July 16, 2018 /CNW/ - Much to the chagrin of realtors across the country, an overwhelming number of Canadians (93 per cent) aged 65 plus feel it is important to stay in their current home throughout their retirement, according to an IPSOS survey conducted in June, 2018, commissioned by HomeEquity Bank (HomeEquityBank.ca). Yet as the Canadian population ages, many homeowners are feeling pressured to sell the home they love to help finance the
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