MedicAlert Foundation Canada and HomeEquity Bank announce new partnership to empower Canadians to age in place
Toronto – May 13, 2025 – HomeEquity Bank and MedicAlert Foundation Canada are pleased to announce a new partnership driven by our shared mission to empower Canadians to age securely and safely in place. As part of the partnership, HomeEquity Bank will match donations to MedicAlert by May 31 to help ensure Canadians have access to live-saving medical information when they need it the most. Donations help MedicAlert to continue to provide essential services, reach more families, and save more lives.
An iconic Canadian charity focused on keeping Canadians safe for more than three generations, MedicAlert understands the importance and value of improving the well-being of older Canadians, and HomeEquity Bank is proud to add them to our community of partners. HomeEquity Bank has a strong history of partnering with Canadian organizations with a common vision of empowering Canadians 55 and better, and this partnership is an exciting opportunity to do just that.
HomeEquity Bank is Canada’s only Schedule 1 bank dedicated solely to serving Canadian homeowners 55+. More than a bracelet, MedicAlert is a registered charity that bridges information gaps that exist across Canada’s health and public safety systems by collecting, securing, managing, and sharing accurate and relevant health data so that people have positive outcomes during a health crisis — or have the power to prevent a health crisis from ever happening. Together, Home Equity Bank and MedicAlert are equipping Canadians 55 and better with the tools they need to live independently, on their terms, in the homes they love.
This partnership will also offer MedicAlert members a special rebate on HomeEquity Bank’s reverse mortgage solutions at the time of funding.
“MedicAlert is a lifeline that empowers Canadians to age in place with security and peace of mind – which is everything we stand for,” said Yvonne Ziomecki-Fisher, Chief Customer, Brand and Advice Officer at HomeEquity Bank. “We’re proud to partner with MedicAlert Foundation Canada to help ageing Canadians retire with independence, dignity and empowerment.”
“At MedicAlert, we believe that true security comes from both financial stability and the peace of mind that comes with knowing your health is supported, which is why we are delighted to partner with Home Equity Bank,” said Leslie McGill, President and CEO of MedicAlert. “Through our partnership, we’re excited to offer MedicAlert members aged 55+ a secure and trustworthy way to finance their retirement, ensuring they can age in place with the confidence that both their financial and health needs are taken care of.”
Learn more about our partnership with MedicAlert: www.chip.ca/medicalert
About HomeEquity Bank
HomeEquity Bank is a Schedule 1 Canadian Bank offering a range of reverse mortgage solutions including the flagship CHIP Reverse Mortgage™ product. The company was founded more than 35 years ago to address the financial needs of Canadians who wanted to access the equity of their top asset – their home. The Bank is committed to empowering Canadians aged 55 plus to live the retirement they deserve, in the home they love. HomeEquity Bank is a portfolio company of Ontario Teachers’ Pension Plan Board, a global investor that delivers retirement income for 340,000 current and retired teachers in Ontario. For more information, visit www.chip.ca.
About MedicAlert Foundation Canada
MedicAlert is a registered Canadian charity that helps ensure the reliable availability of critical health information to improve patient care and emergency response. MedicAlert empowers Canadians to manage their health effectively, providing access to life-saving data in emergencies, preventing health crises, and improving overall health outcomes. For more information, visit www.medicalert.ca.
