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Legion Partnership
04.23.19

The Royal Canadian Legion and HomeEquity Bank help Legion members retire on their terms

Ottawa, April 23, 2019 - The Royal Canadian Legion and HomeEquity Bank are pleased to announce a new partnership that gives Legion members an additional way to finance their retirement with a CHIP Reverse Mortgage ®. “We are happy to join HomeEquity Bank to offer Legion members an option to help support their retirement and make life more comfortable,” says Thomas D. Irvine, Royal Canadian Legion Dominion President. Legion members who are 55 plus may access up to 55 percent of the value of their home, tax-free, witho

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02.27.19

New research calls out unconscious age bias as Boomers push back against offensive labels and aging stereotypes

HomeEquity Bank eschews labels to smash age-related stigma, and portray Boomers exactly how they view themselves - as positive, adventurous and capable! TORONTO, February 27, 2019 – Recent marketing campaigns are the latest example of how companies and brands are pushing boundaries and facing complex social issues head-on in an attempt to connect with consumers. But while marketers are making important progress in reducing gender and ethnicity bias, age stereotypes are stubbornly pervasive. Boomers and aging populations

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01.10.19

HomeEquity Bank achieves continued growth in 2018 as interest in reverse mortgages continues to build

TORONTO, January 10th, 2019 – HomeEquity Bank, provider of the CHIP Reverse Mortgage™, reported $767M in reverse mortgage originations for 2018. This represents a 26 per cent increase over the previous year, demonstrating continued growth in demand by Canadians aged 55+ to access the equity in their homes. These strong 2018 results reflect a significant increase in HomeEquity Bank’s mortgage broker and bank referral business, as well as continued consumer interest in the product as a reliable resource in their ret

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09.19.18

Downsizing the home not a guaranteed financial windfall in retirement

Three in ten (27%) Canadian boomers who chose to downsize say costs were more than expected; four in ten (39%) who haven’t downsized are skeptical of the potential savings TORONTO, ON (September 19th, 2018) – For older Canadians considering selling a home to retire in a smaller living space or a more affordable community, downsizing may sound to some like a financial bargain, but 39 per cent of current homeowners are skeptical that downsizing will actually save them money. According to an Ipsos survey commissioned by Ho

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07.16.18

Older Canadian homeowners want eager homebuyers to back off

HomeEquity Bank research confirms the importance of retiring at home TORONTO, July 16, 2018 /CNW/ - Much to the chagrin of realtors across the country, an overwhelming number of Canadians (93 per cent) aged 65 plus feel it is important to stay in their current home throughout their retirement, according to an IPSOS survey conducted in June, 2018, commissioned by HomeEquity Bank  (HomeEquityBank.ca).  Yet as the Canadian population ages, many homeowners are feeling pressured to sell the home they love to help finance the

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