Yvonne Ziomecki is Executive Vice President, Marketing & Sales at HomeEquity Bank. Before joining the Bank in 2013, Ms. Ziomecki spent 12 years with American Express, where she held various leadership roles in product, marketing, and customer engagement.
In her role, Ms. Ziomecki is responsible for driving originations growth and increasing revenues. She leads a high-performing sales team that has helped the Bank achieve profitable growth through our direct-to-consumer, broker, wealth, and bank channels.
Ms. Ziomecki is also responsible for driving our marketing strategy and leads an award-winning marketing team that delivers marketing initiatives, brand strategy, research, product marketing, communications, advertising, and public relations.
Ms. Ziomecki graduated with a Bachelor of Arts from the University of Toronto and holds her Master of Business Administration from the Schulich School of Business. Alongside HomeEquity Bank President & CEO Steven Ranson, she co-authored the book Home Run – The Reverse Mortgage Advantage, a guide to helping Canadians lead a financially secure retirement. She was named a CMP Woman of Influence in 2016 and 2022, named a 2022 Strategy Marketer of the Year, and has led the organization to win marketing, brand, and product awards.
Ms. Ziomecki is a Board Member at RATESDOTCA Group Ltd. and previously sat on the boards of the MedicAlert Foundation Canada and the Canadian Association for Financial Institutions in Insurance.