As Senior Vice President, Customer Experience & Chief Marketing Officer, Vivianne Gauci leads HomeEquity Bank’s marketing and customer experience design and delivery teams. She is responsible for driving originations growth by leading award-winning brand and performance marketing that has increased awareness and demand. Ms. Gauci is also responsible for the evolution of the bank into a customer-centric organization, leading a team that uses the voice of the customer to design and deliver experiences worth sharing.
Ms. Gauci joined HomeEquity Bank in 2015 and has over 20 years of experience in marketing, product development, and strategy in financial services including over 10 years at companies such as American Express and Aviva. She graduated with a Hons. Bachelor of Business Administration and holds her Master of Business Administration from the Schulich School of Business.
Ms. Gauci has led the creation of several award-winning campaigns and is regularly sought out to speak at industry conferences. She has been named a CMP Woman of Influence, sat on the board of the Canadian Association for Financial Institutions in Insurance, co-chaired the Financial Services Special Interest Group for the American Marketing Association and has judged the RBC Women Entrepreneur of the Year Awards.