Press Releases
“By Canadian” Book Club throws the book at U.S. tariff threats
HomeEquity Bank throws its CHIPs in on “Buy Canadian” movement: offers free books to customers written by notable Canadian authors CHIP Reverse Mortgage clients are invited to muzzle tariff uncertainty with a relaxing read TORONTO – February 27, 2025 – On February 27th, HomeEquity Bank, provider of the CHIP Reverse Mortgage, launched a By Canadian Book Club, offering its customers free books from a curated collection of Canadian authors including Peter Mansbridge. Created as an answer to the growing desire
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HomeEquity Bank joins the National Institute on Ageing’s First Pension Centre of Excellence
NIA launches new centre to drive innovation in retirement income security Toronto, ON (February 19, 2025) – HomeEquity Bank is proud to join the National Institute on Ageing’s (NIA) Pension Centre of Excellence (PCE) as an inaugural member. HomeEquity Bank is committed to supporting Canadians age 55 and better in addressing gaps in Canada’s retirement income system. Joining the PCE is an opportunity to work with partners across the industry in a world-class, non-partisan, research-informed, and action-orienta
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Introducing HomeBridge: Helping Canadians Establish a Living Legacy Through Home Equity
HomeEquity Bank launches HomeBridge as a new digital solution designed to help Canadians 55+ leverage their home equity to gift their family Toronto, ON (February 18, 2025) – HomeEquity Bank is proud to introduce HomeBridge, a dedicated digital solution for Canadians seeking to establish a living legacy through their home equity. As a digital platform within HomeEquity Bank, provider of the CHIP Reverse Mortgage, HomeBridge facilitates a modernized approach to wealth transfer. Between 2023 and 2026, an estimated on
Continue Reading 2025 predictions: Five ways Canadians 55+ will impact all generations
Canadians 55+ are responding to changing cost of living and housing prices by swapping inheritances for shared experiences and timely financial aid for their younger loved ones TORONTO, ON (January 2, 2025) – This year, older Canadians will throw out the traditional retirement playbook and embrace new financial, technological and familial norms to live more independent and enriching lives. Insights like this from HomeEquity Bank and Ipsos reveal five key predictions for Canadians aged 55+ that will have ripple ef
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Tipping point: New Survey Finds More Canadians Have Seen a YouTube Video About the World Wars Than Have Met a Veteran of Those Wars
“Meeting with the Past” Remembrance Day Campaign Offers a New Way to Connect with Veterans’ Stories and Donate to Support Veterans [embed]https://youtu.be/5IKrbAHgZVQ[/embed] Meeting With The Past 30-second national broadcast spot | An invitation to experience a week of wartime as a reminder of the sacrifices of our Veterans. [embed]https://youtu.be/EQfszWYhjN4[/embed] Meeting With The Past explainer video | Join the meeting and explore the lives of soldiers during wartime. Honour their sacrifice with a
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